When ProActive discovered the innovation utilised by the military in tropical jungle zones to reduce incidence of mosquito and insect bites they asked us to bring it to life as a consumer proposition. Thorough research of the current market, the consumer base, their activities and holiday environments led us to the creation of ARNY. A brand which focuses on delivering the fun back into doing what you want without fear of mosquito attack.
Goose designed and developed the Branding, product and graphic design as a complete launch package.
- ‘Arny’ Anti-Mosquito Branding Concept
- Lee Jeans
- Lee Cooper