Preppy Punk was the direction for Hurley SS05 and Goose Design took the original punk style referenced and lifted from a wide variety of cultures- Edwardian through Teddy Boys, Workwear, Bikers and Military. Familiar styles were taken out of context to provide strong aesthetic statement through colour and graphics and classic preppy colours were given the edge with neon brights.

Goose created an Illustrative document as part of a Sales Tool for the Spring Summer 2005 Collection.