Lee Cooper Underwear

  • Mens Underwear

  • Mens Underwear

  • Mens Underwear

  • Mens Underwear

  • Womens Underwear

  • Womens Underwear

  • Womens Underwear

  • Womens Underwear

Project Brief

To complete the Lee Cooper underwear offer Goose designed a complete global range of men’s and women’s underwear. The concepts and designs incorporated the newly created branding package and also included silhouette, trims and colour. The unique Lee Cooper underwear prints reference the brands rich East London heritage and the brands position as an iconic British denim brand. The underwear compliment the brands denim and lifestyle offer.

Also in Lee Cooper : Footwear & Accessories


Lee Cooper Footwear AW13

Goose Design developed the ‘Rock Back to Mine’ theme which centered the AW13 creative direction around Lee Cooper’s heritage with 70s and 80s alternative subculture and music. Along with the apparel, Goose worked on a direction for footwear, designing sketches and CADs, to provide visual inspiration for global licensees.