Chinese manufacturer of athletic apparel, footwear and sporting goods. Targeted at sports such as running, basketball, badminton, football, tennis and fitness.
- Li Ning Beach
All things Li Ning
Li Ning
Beachwear Trend Direction
Mens Consumer: Day/Beach
Outgoing, sociable & fun loving men. Active taking part in various sports activities; soccer, basketball & volleyball. They enjoy city & beach life and are free spirited individuals who like water sports as well as other activities. Hugely into technology, gaming and music.
Mens Consumer: Night/Club Scene
Fun loving & ready to party. Dance music is the major factor in the youth market. Ibiza is at the heart of the European club scene. Trance, Balearic and commercial house which dominate the Ibiza music scene attract a dedicated following with clubbers following their favorite DJ\'s play residencies at the Ibiza superclubs. Imported drinks are the taste of choice.
Mens Seasonal Theme: Psychedelic Surf Festival
surfing through a fantasy world of vibrant waves. Combining classic Chinese art traditional characters & reinventing them in a contemporary way. Mixing this with a contemporary psychedelic style.
Mens Graphic Elements: Psychedelic Surf Festival
Examples of elements to be used in this concept.
Mens Colour Palette: Psychedelic Surf Festival
Potential colour tones for this theme.
Mens Graphic Applications: Psychedelic Surf Festival
examples of applications to be used in this concept.
Womens: Seasonal Theme: Psychedelic Surfer
Potential colour tones for this theme.
Womens Consumer: Day/Beach
Outgoing, stylish, individual fun loving girls. They are into music, fashion, keeping fit - whether at the gym or taking part in sporting activities. These flamboyant & confident girls love the overall beach life as well keeping in touch with there friends, either eating out or at the many café bars, or via online social networks. Café society is a huge part of the Southern European youth market culture.
Womens Consumer: Night/Club Scene
Ready to party, enjoys hanging out with friends, eating out and drinking in bars & visiting night clubs. Music is a huge influence & part of the youth market culture. Nighttime is their playground & style & image is a is very important.
Womens Graphic Direction: Psychedelic Surfer
Surfing through a fantasy world of vibrant waves. Combining classic Chinese art traditional characters & reinventing them in a contemporary way. Mixing this with a contemporary psychedelic style.
Womens Graphic Direction: Psychedelic Surfer
Feminine elements and shapes used in interesting, considered placement. Incorporating Chinese elements and illustrative feel.
Womens Graphic Elements: Psychedelic Surfer
Example of elements used for this graphic concept.
Womens Graphic Applications: Psychedelic Surfer
Examples of applications to be used
Womens Colour Palette: Psychedelic Surfer
Fresh neon brights and contrast greys & deep blues