Goose Design looked at boxing as an influence to create the initial concept for the Ringside Brand, a streetwear label targeted towards the Hip Hop consumer culture and the aspirational boxer.

The brand was divided into several categories:
REAL (Ringside Equipment Apparel Limited), Boxeo Cuba and Fundamentals for Mens and REAL Women and Honey Punch for the female market. Goose designed product inspired from the arena within these categories.